The major advantage to Viral Launch's Keyword Research is that you are seeing search volumes pulled straight from Amazon, rather than using outside search data from Google or other sources. The search volume numbers that you are seeing are the actual number of searches from Amazon.
Beyond that, Keyword Research allows you to find all relevant terms for your product with a single search. Other tools require multiple searches, excel spreadsheets, and hours wasted compiling all the necessary information. And once that's done, you can't even be confident that you captured every important term. Keyword Research does the hard work for you, so that when you type in a word like trash can, you get highly relevant results with high search volume, like garbage can and trash bin, which you may have missed otherwise
Keyword Research lays out search volume, keyword importance, and more in a simple-to-use way. And from your list, you can easily create a highly-optimized listing inside the included Listing Builder. Learn how Listing Builder can help you increase impressions and conversions here.