Campaign sales can change up to 14 days due to the sales attribution period.
When a shopper clicks one of your ads, Amazon tracks their activity after the click is registered in case the shopper comes back to purchase a product they clicked on previously. The time period for measuring purchases after a click is called an attribution period. ย If a shopper returns to one of your products and purchases it within the attribution period, that sale will be included in your sales data.
Sponsored Products - Attribution up to 7 Days
Sponsored Brands - Attribution up to 14 Days