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Amazon PPC Attribution Period
Updated over 5 years ago

Campaign sales can change up to 14 days due to the sales attribution period.

When a shopper clicks one of your ads, Amazon tracks their activity after the click is registered in case the shopper comes back to purchase a product they clicked on previously. The time period for measuring purchases after a click is called an attribution period. ย If a shopper returns to one of your products and purchases it within the attribution period, that sale will be included in your sales data.

  • Sponsored Products - Attribution up to 7 Days

  • Sponsored Brands - Attribution up to 14 Days

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