On this first tab, you’ll find information on the top sellers in this product market. If you click into the rank number, you’ll be directed to the listing on Amazon.
You’ll also see basic information about the listing, including the brand, title of the product, and current BSR. Next to that, you’ll see a column called BSR 30. If you click into it, you’ll see how BSR has changed over the past couple months, up to the past couple of years. So instead of just a quick snapshot, you’ll see the product’s performance over an extended period of time.
From there, you’ll see estimated Monthly Revenue, which is the sale price multiplied by estimated sales.
You can click into each orange number to see the history for each metric. Price, unit margin, monthly sales, and review quantity will all have graphs to show historical data for each individual ASIN, which will give you some great insight into how these top sellers have been performing.
You can click unit margin, to enter your estimated or exact landed unit cost and see the calculation.
Then you’ll see review rate, which is how quickly each product is gathering reviews.
You can also click into the average rating number, and it’ll take you directly to the product reviews page on the Amazon listing.
If you scroll over a bit, you’ll see who currently has the buy box: Amazon, FBA, or FBM.
Next, you’ll see our sales/reviews metric. Generally, the higher this number is, the better. Since reviews are generally the greatest barrier to entry for a market, sellers typically want reviews to be lower than sales, so that you can acquire reviews more easily. For example, 100 estimated sales with 100 reviews means a sales/review ratio of 1, whereas 200 estimated sales with 100 reviews means a sales/review ratio of 2. With the latter case, achieving competitive reviews would be relatively easier.
Then, you'll see the expected net profit for each of the top sellers. Again, this number is based on the landed cost that you entered. Net profit takes the Unit Margin multiplied by the monthly sales.
And finally, you’ll see the last 12 months sales and revenue, along with the projected sales and revenue for next year. The last 12 months sales is a product's estimated units sold over the last 365 days. It uses "composite estimate" estimating sales based on an average BSR each day. The last 12 months revenue is the product's current price multiplied by the estimated units sold over the last 265 days. It uses "composite estimate" estimating sales based on an averaged BSR each day.
If you scroll down to the bottom, you can click Load More to see information on the top 50 sellers in the market.
Some products are highlighted in red, indicating that they’re market outliers. This means they have some sort of irregularity for that market - typically high or low reviews or sales. In order to make our averages true averages, we don’t take these outliers into account. Outliers are automatically “unchecked”. But you have the option to manually add and remove outliers from calculations with these checkboxes.
The Columns tab will allow you to select which columns you’d like to see, and the Export button lets you pull all of your results into an organized excel file. These tabs are on the top right of the tool directly under the Cost Calculator tab.
The Detailed Statistics tab gives some pretty insightful summarizing metrics on the top sellers associated with this keyword. Here you’ll find specific information about the Top 5 Listings, Top 10 Listings, and Page 1 Listings for the product market. These metrics will give you an idea of how your product could sell if you were ranking in the top 5, top 10, or on page one. You’ll see a breakdown of information on sales, reviews, and what you could expect if you wanted to sell among each category. If you scroll down a bit, you’ll also get some insight into how many units it might take to perform a launch, or promotion, to land in each of these areas.
This covers the information on found the Top Sellers portion of Market Intelligence!