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How to use Product Search in Product Discovery
How to use Product Search in Product Discovery
Updated over a week ago

Welcome to Product Discovery's Product Search!

After selecting the Product search tab, you’ll start your search by selecting specific categories. You can select one or multiple categories that you’re interested in selling. Doing so will filter the product results to only include your preferred categories. If you’re not sure where to start, you can even leave this blank if you choose.


The right of the categories, you will see Monthly Input Sales, Monthly Revenue, Price, and Review Count. You can specify a Monthly Sales range here, which refers to the estimated number of units sold per month. You can also define a Monthly Revenue range, restricting results to only products within that range. Here you’ll set a price range that you want the product to fall into, and a review count, which represents how many reviews you want the resulting products to have. These inputs will really help you narrow down results to get a personalized list that suits your goals. You can enter as few or as many as you’d like, and the more you filter, the more targeted your results will be.


Just underneath, you’ll see the option to add advanced filters. Feel free to fill out as few or as many of these as you’d like. Some notably advanced filters are:

  • Initial Investment Cost, where you can indicate how much you’re willing to invest in this product to get it up and running successfully

  • Average Profit Margin, where you can include how much money you’re wanting to make on each unit

  • Sales Pattern, where you can indicate if you want to see, for example, only up & coming or seasonal products

  • Fulfillment, where you can define how your search results are fulfilled in a drop-down menu. Options include FBA, FBM, and Amazon.

  • Sales to Reviews, which is one you may see quite a bit with Viral Launch tools. The Sales to Review ratio refers to the number of sales relative to the number of reviews. For example, if a product has 100 sales per month and 100 reviews in that same month, the ratio would be 1, as 100 divided by 100 is 1. Now, let’s say a different product has 100 sales per month and 25 reviews. 100 divided by 25 is 4, so the Sales to Review ratio there would be 4. With reviews being a barrier to entry (because they’re hard to obtain), typically sellers look for products or markets with high sales and low reviews. If that’s the case, then a high Sales to Review ratio is going to be better for you than a low ratio.


Once you’ve got all of your inputs in place, go ahead and hit “Show Products.”


If you scroll down to the results, you’ll see all of the individual products on Amazon that fit your exact criteria. At this point, the results will not be sorted in any order. You can choose to sort results however you’d like by clicking into any the title of these columns with a little arrow next to them.


In the product search, we will show you the main image, product name, brand, category, and fulfillment method. We’ll also show you the most important information you need to determine whether or not you want to continue your research and dig into this product further. We’ll show you Best Seller Rank (or BSR) in the product’s main category, which helps illustrate how a product ranks in relation to other products in that category. We will also display estimated monthly unit sales, which are the most accurate sales estimates available, powered by Market Intelligence.

This will help you get an idea of how this particular product is performing. You will also see monthly revenue and monthly profit, helping you understand what this particular seller is making on this product. We’ll show you the selling price and net profit after FBA fees. You will see the total number of reviews that product has along with the star rating, and finally, we show you the number of sellers on this listing.

These are all metrics to help you quickly identify products that fall within your criteria, but it is important to remember that you should not make a sourcing decision based upon a single ASIN. While this one product may be performing really well, it is crucial to look at the market as a whole so that you can set realistic expectations. Due to a large number of additional factors that could be potentially contributing to a listing's success, you will want to research what the rest of your competition would look like if you did source this product.

With the Market Intelligence integration, you can seamlessly transition to market research, helping you validate or invalidate this idea. To do this, just click the Market Intelligence icon next to the product, which will take you over to the market research tool. Search for the product’s main keyword, and there you can really dig in and feel confident in your decision to source, or not source, this product.


Below the Market Intelligence button, you’ll see a “page open” icon that will take you directly to that product’s listing on Amazon.


We know that when you’re using a product suggestion tool, you don’t want to be considering the same exact ideas as everyone else using the tool, to end up sourcing a saturated product. That’s why on some searches, you’ll notice a Popular Result badge. This warning will indicate that this idea has seen a lot of interest from other Product Discovery users in the recent past.


If you turn on the "Show Advanced Data” switch at the top right-hand side of the search results, you will see additional information about each of the results, such as how the product is performing now compared to how it has performed historically, and how quickly the product is gathering reviews (with the review rate).


You can also export results into a CSV file for easy reference by clicking on the downward point arrow icon toward the top left corner of the search results.


Depending on how many filters you set, you see a variety of results, so you can browse the products shown, gathering ideas that peak your interest. When you find a product that you’d like to research further, save it to your Pinned Ideas by clicking this “pin” button, to track, revisit, and monitor its performance.

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