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How to use Keyword Search in Product Discovery
How to use Keyword Search in Product Discovery
Updated over a week ago

Welcome to Product Discovery's Keyword Search!

Product Discovery, Keyword search results accurately reflect the market as a whole, because we are showing you whole keyword search results that match your exact specifications. You will still want to dig into the market further to validate or invalidate these ideas, but keyword results better reflect the market as a whole.


Similar to the other Product Discovery search methods, you’ll see category options and you will indicate which categories you would like the keyword results to fall into. Other initial optional filters include:

  • Average Monthly Revenue, where you can input the range of average revenue you’d like to filter the results for

  • Average Monthly Sales in Units, where you can specify how many products, on average, are sold each month within those keyword results

  • Average Price, where you can indicate the sale price range you’d like the results to remain within

  • Average Review Count, where you can input your ideal, average review range for the keyword’s top products. You will also see a multitude of Advanced Filters. Each of these has explanations that you can view by hovering over the little blue question marks. You can fill in zero of these, a few of these, or all of these… whatever you prefer.

Some Advanced Filters to note for the Keyword search include:

  • Average Net Profit, which is the average per sale revenue after Amazon fees for the keyword’s top products

  • Sales and Review Change, where you can indicate if you want to see keywords with search results that have a certain increase or decrease in average sales/reviews over the past 90 days

  • Sales to Reviews, which is a ratio calculated by dividing the number of average sales across the keyword’s top products by the average number of reviews. The higher this number, the better, because high sales and low reviews typically indicate a lower barrier to entry. Entering a minimum 1 would mean you want to see markets where average sales are greater than or equal to the average number of reviews.


With all of your filters set, you can click on “Show Keywords” and scroll down to see your personalized list of keyword ideas, along with the data you need to determine if you’d like to continue your research on the products within these keywords.


Results on a Keyword search include the keyword search term and top-level category, along with a few buttons. The Market Intelligence icon will lead you directly to Market Intelligence where you can look at all of the market data and confidently decide if you want to source the product. The next button, the square with the arrow, will take you to that keyword search on Amazon, and the pin button will save the result to your Pinned Ideas.


We’ll show you the Product Idea Score, powered by market intelligence. With a 1-5 star scale, we are rating this product idea, calculated from our custom, complex algorithm that analyzes tons of in-house data. Essentially, a 1-star product means there isn’t much potential and you should keep looking. A 5-star idea may be a home run, and we suggest really looking into the market to see if it’s a good fit for your business. Sorting by idea score is a really fast way to see the most promising markets first, and it is definitely a huge benefit to subscribing annually as opposed to monthly.

You will see the Average Price and Margin for the keyword’s top products, Average Sales in units for that keyword, Average Review Quantity and Rating, the Sales to Review Ratio for the keyword’s top products, and Average Revenue and Profit across the market. With all of this information, you can determine whether or not you want to potentially source a product within one of these keywords.


You can export your results to a CSV file by clicking the downward pointing arrow icon, and you can turn on the “Show Advanced Data” to see additional quick info about the keyword’s top products, such as Best Sales Period, Sales Patter, Performance metrics, and Review Rate.


You are also able to sort your results the way you want by clicking on the different column headers.

Browse through your keyword results, as there will likely be multiple pages. You can manipulate your inputs to get different results and find just the markets you’re looking for. When you find a Keyword result that interests you, pin it to save that idea for later! If you have any questions, don’t hesitate to contact our team by shooting us an email at [email protected].

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