Welcome to Product Discovery's Brand Search!
Brand search is a more roundabout and inventive way of looking for product ideas and observing how different brands of interest are performing. It has multiple uses, such as finding brands that are doing well recently so that you can see what products they are launching or you may want to look for brands that are gathering reviews quickly in your space so that you can order a product from them and understand their review strategy.
There are category options just like in Product, Keyword, and Category search. You can select the categories that you’d like to see results for, as many or as few as you want.
Additionally, you have the option of selecting your Growth Score. This represents the rate at which sales have increased over the last 6 months, and this is a drop-down that lets you choose from four options, between Insane Mode and Slow Growth.
Success Level is another drop down where you can choose to see brands with sales volume within the top 1%, 5%, or 25% of their category.
You can choose to set a range for the Total Monthly Revenue and Total Monthly Sales (Units) the brand is doing across all of its products, as well as the Average Net Profit and Average Selling Price. You can choose to filter for brands with a certain number or range of products. For reviews, we’ve got two options here: Total Review Count and Average Review Count, so you can choose to input ranges there if you’d like.
You can also set an Average Review Rate, which is the average number of reviews received for every 100 sales. A high review rate would show brands that drive a lot of reviews relative to the number of sales, and a low review rate would show brands that do not drive many reviews relative to sales.
If you look at the Advanced Filters, there are loads of inputs here. You can choose to leave these blank, or if you really want to customize your results, you can fill some or all of these in.
You’ll see some familiar filters, such as Average Monthly Revenue, Average Monthly Sales, and Average Profit Margin. Some additional Advanced Filters to note include:
Sales Last Year, where you can indicate the total sales volume, in units, over the past 12 months to narrow down your results
Sales Year Over Year as a %, which is the difference in sales now versus this time last year.
Quick Win, Moderate Win, and High Upside Products. With these metrics, you can identify how easily you could achieve success in this market. I’ll break this down really quickly. A Quick Win product is one with a low number of reviews, a decent margin, and revenue of at least $5,000 per month. In this input, you can specify a range of how many Quick Win products you want to see in the resulting brands. Replicating the success of a Quick Win product would be relatively simple. You can also filter for a specific number of Moderate Win Products, where replicating the success would take only a few months but provide a good profit. And finally, High Upside Products are difficult to replicate but the payout is high. You can set ranges for each of these to see corresponding brands in the results.
Once you’ve got all of your filters set, click “Show Brands” and head down to your personalized list of brands.
Along with the brand name and category, you’ll see some helpful information about each brand. We will show you how many Products each brand has, how many units they’re selling each month, or Monthly Sales, the number of Reviews and average review rating, their Average Product Price, and Monthly Revenue. You will also see their Success and Growth.
You’ll see familiar buttons here, one for Market Intelligence one for Amazon, and a Pin button. You can pin the brand to save it to your Pinned Ideas. If you click the Amazon button, you’ll be taken to the brand’s Amazon page to see their product line.
To further investigate a brand, you can click on the "View Full Analysis" button and a new Brand Scan page will open. Here we will expand upon the brand information that we showed a glimpse of in the search results.
This is a product database, so you will see when we last pulled information for this brand up at the top of the page. The tool will show you a graph of the brand’s average daily sales, and you can hover over the sales trend to see specific dates and numbers. This will help you determine when the brand has historically performed best and when they’ve experienced a lull in sales. You may see that this brand likely has seasonal products or that they’ve just started to ramp up and sales are on the rise recently.
You will also see a lot of specific metrics about the brand to really give you an in-depth look at the brand’s performance. A metric of note included here is the Sales Distribution graph, which displays how evenly sales are distributed across the brand. For example, do the top 1% of listings account for 80% of the sales? This helps to show whether or not the brand is driving most of its sales with a few products or if they’re selling pretty consistently across their entire product line.
We’ll show you an Average Sales Price graph so you can look at how the brand has changed their prices in the past.
The Monthly section will show you monthly metrics, such as the total monthly profit, revenue, and sales.
The tool will show you the Fulfillment distribution for the brand: how much of their inventory is sold by Amazon through Vendor, how much is fulfilled by Amazon, and how much is fulfilled by the merchant.
In the Reviews box, you’ll see lots of information about the brand’s reviews, and then we’ll show you any identifiable market pattern along with the average product price and the number of products for the brand.
The Other section has some additional stats. There is Sales Trends, which will identify if the overall sales trends for this brand is declining, increasing, seasonal, or typical, which means it is consistent with normal fluctuations. This section also has the Average Price of products in the brand.
Finally, down at the bottom of the page, you will see the Top Products within this brand. Products are shown with the same metrics you’d see as when you run a Product search, so you can see how much they’re selling and how much they’re making on each product. If you click into this Market Intelligence icon, you can further research that specific product and/or market within Market Intelligence.
If you click the Top Categories tab, you’ll see the categories that the brand sells within, and the tool will show you some initial metrics on each category. These category results will look the same as when you run a Category search within Product Discovery.
If you have any questions, don’t hesitate to reach out to our team by emailing us at [email protected].