To get each of these results, we are running a massive Reverse Market Lookup. Think a Reverse ASIN Lookup, but bigger and better. The downside to Reverse ASIN Lookup is that it only finds indexed words for one single competitor, which means you could miss some really crucial words for your product. In contrast, a Reverse Market Lookup finds the most relevant indexed words from all of your top competitors. Essentially, we’re looking at the top sellers across your entire product market to pinpoint your most important keywords. This ensures you don’t miss any crucial keywords for your market, and as an end result, you see a large pool of relevant keywords for your product.

Next, we take that large pool of keywords and run it through our sophisticated Market Relevance Calculation. This proprietary process weeds out irrelevant terms and gives you a list of hyper-relevant keywords for your product.