In the product view of Kinetic there is a tab for keywords and a tab for search terms. 

The keyword tab displays a full list of keywords tied to this ASIN, across all campaigns that are delivering or not delivering. This is a great way to quickly view how your ads are delivering and also monitor organic and sponsored ad rank at the keyword level.
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The search terms tab displays a list of search terms that Amazon shoppers used when they were shown an ad in an auto campaign or a broad match campaign. The list is generated from search term reports in Seller Central. These words can be easily overlooked when using seller central alone because the only way to view them is by downloading a search term report and reviewing it manually. We highly recommend that you review this list frequently.