What features do you need to better manage your PPC? You can now add feature requests and vote on features! Vote now for features!
October - 2019
Global Rules! You can now create rules from campaign view and apply rules to campaigns across many products.
View Products in Ad Groups. When viewing and managing your campaigns, you can now view all the products in your ad groups along with their metrics! We will be adding the ability to add/remove products in the future.
Search Campaign. Easily find and narrow down your campaign results. Narrowing down your results also changes the campaign metrics so they are based only on what is displayed.
Add Search Terms with multiple or different match types. You now have more control over where you want to add search terms! Add search terms to different ad groups with different match types or select multiple match types for the same ad group. The ultimate flexibility! Learn more about Destination Ad Groups.
September - 2019
New rule condition: Search term/Keyword Contains. For both keyword and search term rules, you can now do a condition to check if the search term/keyword contains or does not contain <string>.
Risk multiplier in rules - more options! You now have the flexibility to enter any number between .05 and 10.00. Get more precise with your rules to only spend what you want!
New filters on keyword and search term tabs. You can now filter by search volume, organic rank and sponsored ad rank!
Landed Unit Cost - Bulk Update You can now easily update your landed unit costs for all your products! Learn more
Ad Group Filter on Product View A new option has been added to the top of page filters to view "Ad Groups with this ASIN". This option will exclude any ad group that doesn't have the product you are viewing! This is super helpful for sellers that put multiple products in the same campaign but different ad groups!
Kinetic Rules - New Search and Filters options. Filters includes rule type, state, and frequency. We will be adding more filters (ie ASIN) soon!
Rules - Applied To and Associated ASINs. You can now easily view what campaigns and ASIN’s are impacted by a rule!
August - 2019
Target ACoS column in campaign view to easily and quickly update target ACoS on all your campaigns! If you don't see the column, go to the column selector and select. Enjoy!
Search Term Rules - You can now automatically negate keywords when adding the keyword to a new ad group. When you create your search term rule with an action to "Add to Ad Group", you will select your destination ad group and the checkbox to automatically negate the keyword from the campaign the search term was found in (your source campaign). Select your match type and you are ready to go!
Rule - Risk Multipliers. Whatever you’re aiming for – whether it’s profitable campaigns or increased organic sales – you can increase the accepted spend in a controlled manner, allowing you to hit your goals more frequently. Example: If your goal is 30% ACOS, but you’re willing to go to 45% ACOS to try and find useful keywords by casting a wider net, you would set your Risk Multiplier to 1.5x.
