What is the Applied to and Associated ASINs?
When you create a rule, you set it to run on campaigns and/or ad groups. These are the Applied To.
In each Ad Group, you can have 1 or more products. We look at all the products you have in each selected ad group to determine the Associated ASINs.
We update the counts for both of these values each time we run the rule.
Example:
Let's say you have 2 products - Product A and Product B
You create a keyword rule on Product A and select Campaign XYZ. Campaign XYZ has one ad group with both Product A and B.
The Applied to would be 1 Campaign and 1 Ad Group
The Associated ASINs would be 2. Even though the rule was setup under Product A it is still impacting Product B since it is in the same ad group as Product A.
FAQs
Why does the rule have 2 associated ASIN's but I can only see the rule on one of the ASINs? As of today, you can only see the rule on the product that you created it under.