When you create search term rules, one of the most important considerations is your destination campaign or ad group. Setting the destination is 2 simple steps:
1. Select your destination campaign/ad group. There are 2 options:
Add to the same ad group the search term was found
Add to a different ad group(s). You can select 1 or more ad groups.
2.. Select the match type.
When adding search term as a negative term, you can add as Exact (E) and/or Phrase (P).
When adding search terms as a keyword, you can add as Exact (E), Phrase (P), and/or Broad (B).
FAQ's
Can I set multiple match types for one ad group?
Yes, you can select one or more match types
Why isn't my campaign or ad group displayed?
We remove archived campaigns and we also remove auto campaigns if you selected the action to add a keyword to an ad group.