Target Metrics
When creating rules, you can use your break-even ACoS or target ACoS in your rule conditions. When you select either PPC Spend or PPC ACoS condition, you will see the risk multiplier and target metric expand so you can select these options.
How do I set my break-even and target ACoS?
Each product has a break-even ACoS that can be found on the product tab. You can think of your break-even ACoS as your profit margin. Target ACoS is set at the campaign level. You can go to the campaign tab and edit the campaign to enter a Target ACoS.
What is a break-even and target margin?
The break-even margin is a dollar amount that is calculated by multiplying the break-even ACoS by the product price. Target margin works the same except uses the target ACoS.
Example: If your product has a break-even ACoS of 30% and the product price is $20.00, the break-even margin will $6.00. If you had a campaign with a target ACoS of 50% for that same product, the target margin would be $10.00.
Risk Multiplier
The risk multiplier is a way to increase the spend or ACoS that you are willing to accept. A higher multiplier means you are will to spend more before taking action. In the example below, the condition would not be met until the ACoS was greater than 82.5%.
